Excerpt from
"The Kitchen Encyclopedia"
Swift's
Premium Margarine is a sweet, pure, clean, food product made from rich cream
and edible fats. It contains every
element of nutrition found in
the best creamery butter.
The process of
manufacture is primitive in its simplicity, but modern in its cleanliness and
purity.
The butter
fat in Swift's Premium Margarine is the same as in the best butter; the only
difference is in the way it is secured from the cow.
Butter fat
in butter is all obtained by churning. In Swift's Premium Margarine over half
is obtained in that way, the remainder is pressed from the choicest fat of
Government inspected animals.
There is no coloring matter added to Premium Margarine, yet it is
a tempting rich cream color.
Each week
day during the year 1911, there has been an average of more than 400 visitors
through our Chicago Factory.
In addition
to this daily inspection by the visiting public, our factories are in complete
charge of Government Inspectors.
These men
test the quality and character of materials; they see that the contents have
passed the rigid Government inspection. They see that everything about the
factories is kept absolutely clean and sanitary.
Read what a
Government expert said about Margarine.
The late Prof. W. O. Atwater, director of the United States Government
Agricultural Experiment Station at
"It contains essentially the same
ingredients as natural butter from cow's milk. It is perfectly wholesome and
healthy and has a high nutritious value."
Order a
carton of Swift's Premium Margarine today to try it. You will find that it is a
delicious, wholesome food product that you can use in your home at a great
saving, still maintaining your standard of good living.
Reading
Comprehension Questions
1) The above passage was primarily written to get people to do which
of the following?
a.
discover better ways to manufacture margarine
b.
purchase Swift’s Premium Margarine
c.
buy natural butter from your local farmer
d.
visit the Chicago factory for a tour
2) Near the end of the above passage, a respected agricultural
expert provides a quote about the margarine.
In this instance, the author is using which propaganda technique
to achieve his purpose?
a.
endorsement
b.
stereotyping
c.
“plain folks”
d.
transfer
3) The above passage states that which of the following is the
only difference between Swift’s premium margarine and butter?
a.
the number of nutrients it contains
b.
the way it is taken from the cow
c.
the amount of color added to the recipe
d.
the inspection guidelines
4) The above passage claims that the margarine has passed the “rigid Government inspection.” In this context, what is the definition of the
word “rigid”?
a.
frequent
b.
corrupt
c.
strict
d.
forgiving
5) Which sentence from the above passage gives the most obvious
example of author’s bias?
a.
“You will find that it is a
delicious, wholesome food product that you can use in your home at a great
saving, still maintaining your standard of good living.”
b.
“In addition to this daily inspection
by the visiting public, our factories are in complete charge of Government
Inspectors.”
c.
“Each week day during the year 1911,
there has been an average of more than 400 visitors through our
d.
“The process of manufacture is
primitive in its simplicity, but modern in its cleanliness and purity.”
6) The above passage can best be described as which of the
following?
a.
a warning
b.
a testimonial
c.
a journal entry
d.
an advertisement
Answer Key
1)
The above
passage was primarily written to get people to do which of the following?
a.
discover better ways to manufacture margarine
b.
purchase Swift’s
Premium Margarine
c.
buy natural butter from your local farmer
d.
visit the
2)
Near the end
of the above passage, a respected agricultural expert provides a quote about
the margarine. In this instance, the
author is using which propaganda technique to achieve his purpose?
a.
endorsement
b.
stereotyping
c.
“plain folks”
d.
transfer
3)
The above
passage states that which of the following is the only difference between
Swift’s premium margarine and butter?
a.
the number of nutrients it contains
b.
the way it is
taken from the cow
c.
the amount of color added to the recipe
d.
the inspection guidelines
4)
The above
passage claims that the margarine has passed the “rigid Government inspection.” In this context, what is the definition of the
word “rigid”?
a.
frequent
b.
corrupt
c.
strict
d.
forgiving
5)
Which sentence
from the above passage gives the most obvious example of author’s bias?
a. “You will find that it is a delicious, wholesome
food product that you can use in your home at a great saving, still maintaining
your standard of good living.”
b.
“In
addition to this daily inspection by the visiting public, our factories are in
complete charge of Government Inspectors.”
c.
“Each week day during
the year 1911, there has been an average of more than 400 visitors through our
d.
“The process of
manufacture is primitive in its simplicity, but modern in its cleanliness and
purity.”
6)
The above
passage can best be described as which of the following?
a.
a warning
b.
a testimonial
c.
a journal entry
d.
an advertisement